For dental practices, acquiring new patients consistently is critical. According to experts, a dentist requires at least 20 new patients every month to grow and succeed in business. Where are dental clinics intended to locate those new patients, exactly?
Start by increasing your digital marketing budget.
Because most prospective patients spend their time online these days, your practice’s digital presence—your website, listings, social media channels, and so on—is critical to scalable growth. According to a recent Pew Research study, nearly 8 out of 10 consumers use the internet to find dentists and learn about tooth extraction exercises and other dental treatments. Smartphones and location-based searches are increasingly powering these digital encounters. Indeed, mobile devices account for more than 80% of “near me” queries.
Perhaps you already have a sprinkling of digital channels under your belt. Perhaps you’re starting from the ground up. In any case, here are our top five dental office marketing strategies.
1. Decide which platforms you’d like to be active on
Choosing which platforms you want to be active on is crucial because even the best dental marketing content won’t appeal to folks who aren’t in your target demographic.
Because they’re mostly family-oriented, Instagram and Facebook are always safe picks. They cover the ages and sexes you’re most likely to be targeting.
TikTok is also a fun way to watch instructive and family-friendly videos. LinkedIn is a good place to go for more corporate and educational stuff.
3. Prioritize search engine optimization (SEO) for local businesses
Local SEO is exactly what it sounds like: optimizing your dentistry website and online marketing to appeal to potential patients in your immediate area.
Dental clinics’ digital marketing relies heavily on local SEO. People like to see healthcare providers who are near to them.
This isn’t to argue that every dentist’s office is the same. You presumably provide services that other clinics don’t, or you employ techniques and technology that they don’t.
However, keep in mind that most potential clients are unaware of the specifics of various dental procedures or techniques. They don’t give a damn if you’re an expert in root canals or how one high-tech sterilization process differs from another.
Instead, the majority of customers prefer to shop locally. They want a kind, compassionate dentist in their community who will treat them and their family respectfully.
In your digital marketing, emphasize this intangible local element. People will come to trust you if you portray yourself as a nice, local dental practice.
3. Make a Google My Business page and optimize it
Your Google My Business (GMB) listing should be the focal point of your local SEO approach. In essence, your GMB listing is a trusted source of information about your dental practice—location, hours, images, and so on—that Google integrates into multiple search experiences. As you might expect, a thorough and robust GMB page can help your clinic appear in a variety of Google search results, including patients actively looking for a dentist.
You’ll need to optimize your GMB page after you’ve built it by filling out each area. This is critical since your GMB page’s information is automatically synced with Google’s Local Map Pack. This list brings comparable businesses together by location, with the dental offices closest to the consumer’s location ranking first.
4. Pay-per-click advertising (PPC)
The PPC advertising technique will help you quickly attract new patients through search engines. Google Ads allows you to advertise your practice on the various websites that your potential patients visit, including Google search results (text advertisements), any website (picture or video ads), and YouTube (as video ads).
More than 35% of users don’t know the difference between organic, and Google Ads results at the top of the page. This advertising technique has several advantages. Only when your target users (possible patients) interact with your adverts will you be charged. That means you can track every dime you spend! Additionally, you have the option of setting your own daily advertising budget.
5. Take initiative and produce useful content
Potential patients are increasingly using the Internet to learn about providers, dental issues, and treatment alternatives. Creating a website and hoping to appear in search results is insufficient. You must maximize the amount of time a visitor spends on your website, landing page, or ad. If you want to convert website visitors into dental patients, you’ll need value-based material, high-quality photographs, instructive writing, and overall functionality. The most effective content is one that focuses on the requirements of visitors rather than your qualifications. Articles answering consumers’ frequently asked questions like “Does clenching teeth while doing dumbbell back workout bad?” are suggested.
It’s also crucial to include unambiguous calls-to-action like “request a consultation,” “call today,” or “make an appointment.” Allowing visitors quick access to the information they require will encourage them to act when they are ready.
There are numerous strategies for attracting new dental patients. Fortunately, the internet marketing landscape has given dentists even more ways to reach out to people in their communities. Obtaining new dental patients necessitates a combination of community outreach, a fantastic dental website, Google SEO optimization, social media proof, and other strategies.