Every business owner’s main goal is to increase sales and generate revenue. There are many digital marketing channels available which you can use to promote your business. Email marketing for business is the best option available to give a boost to your business.
What is email marketing and how does it work?
Email marketing use emails to the audience. Using customized or personalized messages can assist you with building important associations with your clients. This marketing technique makes use of email as a means to reach out to potential customers.
Like other digital marketing campaigns, email marketing required a correct way of execution to harness the benefits and to make loyal customers out of users.
Email Marketing Basics to Grow Business
Like me, you have probably trashed many emails without even bother to open and read the email. That is because the emails failed to awake the curious cat inside you.
There are many factors which you have to look out for to have a successful marketing campaign.
Let’s see what the email marketing basics and how you can grow business utilizing these:
Marketing campaigns work best only if they have the foundation for which they are based on. You should have well-defined goals for your email marketing as well. What you hope to achieve from this campaign? Who is your target audience? Hoping to improve sale this Christmas? Or you just want to increase website traffic? The purpose of your email let you decide what your email should contain and what should you avoid in your email.
Another key point is that it helps to keep track of the effectiveness of your campaign and goals progress.
Concentrate on Subject Lines and Email Content
To delete or not to delete!
It takes only takes a couple of seconds for me to decide to star the email or junk it.
How do I decide it? Simple, by reading the subject line I decide if the email is going to be useful for me or not.
Email subject line is the deciding factors and is the first thing which a recipient sees. Your target customer will decide if your email is worth their time not just by reading a subject line. Increase open rates of email by crafting the short but unique subject lines.
Tip: Use 6-7 words in your email subject line. Short characters count is best for mobile device users.
In addition to the email subject line, the content of the email body is important as well. Avoid generic emails and get personalized. 26% of email is more likely to get opened which are personal. Use content based on your target audience.
Use concise email content, add the personal touch and highlight your CTA elements. You want your customers to read and take actions as you want them to take.
Mobile-Optimized Email – Responsive Email Design
Your email design should be responsive. Using Responsive designs makes it easy for smartphones users to read. The number of mobile users is increasing every day. Your email design layout should be responsive that it’s readable for any device user.
For instance, if your emails are not mobile-optimized then your customer will likely to unable to open the email, read and explore it.
Get in touch with professionals to provide you with mobile responsive designs and click friendly email content.
Use Real Email Address
The whole idea behind your email is to get your customer to perform an action which will benefit them as well as increase your ROI. Using firstname.lastname@example.org as “from” or “reply-to” email will not help you achieve your goal.
Instead, use a real email address with real person name which let the recipient know that your email is not a junk email. This will increase the open rate of email. Try incorporating sales representative’s name in the email or whoever is responsible for sending the emails to your potential clients.
SEGMENT YOUR EMAIL LIST
Segmenting your email list is the most important step in your email marketing. Divide your email based on your audience interest.
Keep in mind, the body copy of the email and the langue of communication you are using is similar to the interest of your segment. This allows you to send a follow-up email to those who have opened the email and who did not. Segmenting your email increase the chance of engagement from the targeted audience
Advantages of Integrating Email Marketing for Business
There are the plethora of advantages of integrating email marketing for your business.
Email marketing is cost effective and budget friendly. Small business owner with a limited budget should consider email marketing.
Conversion and ROI
Conversions and ROI for email marketing depend upon the above-mentioned factors which encourage the user to open, read and take action on your email by clicking on the CTA button. Set your goals and target your niche audience and send personalized, concise emails to influence conversion rate positively.
Increase Brand Awareness
Basically, you are exposing your business to the target audience. With proper email marketing tactic, content and design, segmented list, you are building your brand value.
Now that you have learned the basics and essentials of email marketing and how it can help your business, it’s time for you to incorporate this with your other effective marketing campaigns. Most people prefer to have a mix of social media marketing and email marketing to grow their online audience and promote their business online. Without a doubt, email marketing is still alive and thriving, so integrate it for your business.