E-commerce business is taking over the world day by day. It has become crucial for online store to have some mechanism for driving organic traffic. From clothes to grocery items to medicines and even food from our favorite restaurant, everything is available at our doorsteps nowadays in just a click away. There are so many sites and platforms that people can choose from. But how do you make sure that more and more people or customers get attracted to your site and increase sales?
Driving the organic traffic towards your store from so many different stores is not as easy as it seems. If you are able to encourage people to purchase from your store then your sales will boost. Surely, it takes time for people to recognize the brand name or its value, but once the name is familiar enough to people then the actual work starts. It is now that you will have to double your efforts to drive that traffic from some other store to your store. In this article, we have compiled some ways in which you can drive traffic to your online store. Let’s get started.
How to Drive Organic Traffic To Your Small Businesses?
When you search the word ‘’4×6 labels’’ on Pinterest, there are hundreds of search results that appear. All have different types of materials, sizes, types of usage, etc. but the end product is still the same.
When you want to attract customers to your online store think about what makes your store and products unique and why should people choose your store? Ask yourself:
- What kind of content is familiar to my target audience?
- On which social media site is my target audience most active?
- What are the keywords that are most suitable to my potential customers and business?
The SEO strategy is the same but the content is not the same for every brand and for each business. Some work best with videos, some have blogs and some brands just advertise by creative headlines. You have to decide what is best for your business.
1. Setting up your Presence in Social Media
Nowadays, that most people are social bees, social media plays an important role in the advertisement of the business. People are bound to see the advertisement in their social media app when it’s going to pop up. It doesn’t matter that they are going to buy anything or not but coming across with the brand name is start enough. Social media platforms are cost-effective as they are free to use and the best way to spread the news. For example, Instagram is more useful for targeting millennials.
2. Search Engine Optimization
While there are many search engines that you need to target, but Google holds more than 95% of the market share. It is important for small businesses that your content qualifies the niche to be on the first page of the google search. For this, you will have to focus on your domain name, use keywords that top on the algorithm, and analyzing your SEO performance.
3. Tap into Your Connections
This might look like a not so creative step, but it works awesome. When starting an online store or any other offline store, ask your friends or other connections to share the word. Again, this will be done with the help of social media but, it creates an impact when other people advertise your store.
4. Create Region Specific Campaigns
Find out which country your customers are mostly from. You can have a campaign that is relatable to that region. For example, if you are selling zebra labels at a very reasonable rate which accommodates your customer’s budget, you can talk about that. You can write blogs about how labels are important, and how your platform is providing them to people at a reasonable rate.
5. Run an Email Marketing Campaign
As an online shop owner, you should focus on attracting new customers also and sticking to those who once bought from your store or left something in the cart and then forgot. Creating an email list is a tedious task but worth every penny. Attract customers by giving them discount coupons or referrals, especially during the festive season, and entice them to shop from your store. Seriously, who can ignore a good discount at the time of a festival?
Conclusion – Driving Organic Traffic
With this, we come to a conclusion of our most effective ways of driving traffic to your online store. If you want more insight, you can consult an online agency like Incify, 2x.marketing, etc to help your business succeed online. Hope this article will give you an insight on how to run an online store smoothly and how to attract customers from time to time.