A logo acts exactly as the flags used to act for their tribe in old days!
So, is your flag, your brand logo design, representing your tribe (your company) or not? This is a crucial question if you truly want to capitalize on your logo design investment and make your branding successful.
In order to keep up with changing business demographics and new marketing mediums, you’ve to keep your brand logo up-to-date, always. So, here are some key signs that you may look to conclude if your brand logo design needs an upgrade or is it working just fine for your brand.
Why You Should Update Your Brand Logo
Brands, today, have more marketing options than a decade back.
The point to ponder here is if your brand logo up-to-date to utilize all these variations of digital media? Because anyone discovering your brand online would judge you from your logo and if its blurred or pixelated, you may lose a potential client. So, do seek if your brand logo design is optimized for digital platforms along with traditional marketing collateral.
There are businesses who didn’t upgrade their brand logo in decades!
And this is where their competitors took advantage in terms of branding and better marketing. Now, the question is if you’re repeating the same mistake as they did by sticking to a century old logo (okay, decade not century)?
If so, you need to reinvest in your brand logo in order to make it appealing and relevant to today’s world.
Show your brand logo to a stranger (or someone who didn’t see it first) along with few other logos. Now ask them again after a few days if they can remember your logo with your brand name?
If they don’t, its time to reinvest in your logo and have one that is memorable for everyone.
Did you use a logo template from an online logo maker?
Fine! Does it appear too common due to the basic graphics idea the template had? Well, this being common isn’t good for your business’s branding because there are other brand having the same logo (with different color scheme or name).
Using an abstract idea is harmless when designing a brand logo design but you have to be careful while doing so.
Why? Because not everyone is an art critique and this would make it difficult for people to decode your logo design given a very high art approach. So, keep it as understandable as people can understand it at first glimpse or read more about keeping the logo simple here.
Designed By A Rookie
A logo serves as a crown for the business and no crown is designed poorly!
If you hired a rookie designer (or someone who knows a few tricks about Photoshop), your mistake would reflect in your brand logo. To correct it, you must hire a professional designer that instills the element of professionalism in the final logo.
No Business Representation
One of the easiest ways for concluding if your brand logo needs an upgrade is to see if it represents your brand or not.
Look at Twitter’s logo and you can tell it’s a microblogging site where you can share your opinions. Does your logo represent your brand in that manner?
Failed To Convey Message
Look at your brand logo and tell if it truly conveys the message of your business or products?
If not, you need to redesign your brand logo!
Comment below and let us know if your logo includes one of these signs that compels you to go for an upgrade, today.