Over 1.6 billion people log in to YouTube and watch over an hour of videos in a day. That said YouTube earned its rightful place on the second spot after Google as the most trafficked platform. The demand for YouTube video marketing tips and tricks is increasing each passing day.
As anyone might expect, the developing interest for video content has numerous organizations scurrying to make an actionable video promoting strategy. The strategies or tips, which can boost business, influence target audience, user engagement, generate sales and is worth their every penny.
Why your business should have a YouTube channel?
Video marketing has been around for a long time. Yet, still many business owners are unaware of the fact that how having a YouTube channel can positively influence their business.
According to HubSpot,
“Every week, 78% of people watch videos online and marketers say a video is the best types of ROI”
Entrepreneurs are fully aware of this rapidly growing video marketing platform and are not focusing on creating video content that sells their product and services across the world.
To help you win in YouTube platform, I’m sharing a couple of useful and easy actionable YouTube Marketing tips.
Actionable YouTube Video Marketing Tips
These tips will only be effective if you have your brand YouTube Channel.
Create and Optimize YouTube Brand Account
It’s the first step to improve your brand visibility only. It’s the most basic, but the most important step. Setup your business brand account on YouTube. You will need to have a Google account to sign-in to your YouTube account.
Once you have created the YouTube account and channel, it’s time to optimize it for your business.
- Add keywords, fill the “about ” section to describe your YouTube channel
- Add visuals like a banner for your channel and an HQ profile picture.
- Personalize your channel
This is just some basics which every YouTube channel should not forget to add and focus on your channel appearance.
Now let’s jump right into some tips.
Create Video Title with Targeted Keyword
The video title is the first thing which a YouTube user sees. Create a compelling video title. Improve its chances of appearing on your targeted keyword buy adding a keyword to the title. Many YouTube marketing pros suggest that a video title should start with targeted keyword
The length of the title should be up to 60-70 characters long. Don’t rush while creating a title but actually spend time on creating one. Video titles are an essential bit of metadata that can draw in more eyeballs to your channel and to your videos.
Furthermore, like Google search, you can use YouTube search to check the variations of titles and create your own perfect one.
Bonus tip: Add a year to your video title as many searches for the videos with the current year.
Write Video Description
One of the important factors to rank on YouTube is adding a video description. It’s one of the best ways to rank on your targeted keyword. Make sure to add 100 to 200 words of compelling video description. ‘
Take it as an excerpt to the video which tells what the video is about without giving away all the juicy information. Many SEO pros call this description as a mini or small blog of a video which should be part of your video.
This calls for an expert SEO content writer to write a unique yet SEO keywords optimized video description and increase your video watch time.
Bonus tip: You can add a link to your website, social media accounts and contact details in video description as well.
Give Your Video a Voice
The video is all about connecting to your audience and video marketing techniques focus on audience demands. Video with voice over is as important as video content itself.
94% of people have said that the human voice is more preferable than an automated one in the videos.
Voice over videos multiply your video marketing ROI. Videos with voice overs add viability to video promotion strategy.
You may have an extraordinary video content; however, it can lose its esteem if it’s not bolstered by expert voice overs. It can straightforwardly persuade the viewers to buy your item or avail your services.
YouTube Video Tags
After video description is the most important factor to rank your video on YouTube. Yes, the YouTube still holds some importance.
In fact, adding a keyword in the tags section increases your chances to be ranked on the targeted keyword. But do not over do this. Just add the most relevant tags that tell YouTube about your video.
Games of Tags – Appear in Suggested Video Tab
As I’ve mentioned above tags are important. But this time, I’m talking about your competitor’s video tags. Try incorporating their 2-3 tags in your video tags section – don’t stuff it though.
By doing this you are increasing your chances of appearing in the suggested video tab which appears in the right corner of the YouTube video page. This ultimately increases views to your video and boost your brand.
Add Hash Tags to Boost Searchability
YouTube also update its features to improve usability for its users. Like other social media platforms, YouTube has also integrated hashtags.
You can add hashtags to your video description. You can add up to 15 hashtags in the description which is a lot. I would suggest, like video tags, only add the most relevant and trending hashtags which relevant to your video topic.
For YouTube SEO, it plays an important role for searchability in the giant hub and you should incorporate these on your video wisely.
Mobile Friendly Videos – Connect with Millennials
49% of the millennials watch video on mobile
The number of mobile users is increasing rapidly and the smartphone has become a viable component for everyday usage. Make sure your videos are responsive and can be viewed from any device.
In the nutshell
The demand for visual content is increasing every day and marketer now investing more in video marketing. YouTube can become the best source to generate revenue if used correctly. Focus on the appearance of your YouTube channel. Share your video link on social platforms like Facebook, Instagram, and Twitter.
With that said, I have added all the useful YouTube marketing tips which you can use to boost your video discoverability and business as well as get the best ROI.
Let us know which of these snappy tips you find interesting enough to try?