Having success in SEO is not an overnight phenomenon, however, following the right process and having the right dose of patience, things are in your reach, even if you own a blog!
Blogging helps in boosting the SEO quality, by increasing your websites relevancy. Things like on-page tactics and keyword ranking can give you more opportunities to enhance your search engine’s ranking and to improve traffic to your site.
However, the fact is that many bloggers fail to take advantage of the marketing potential of their blog. A recent report shows that over 60% of the business that is on the web have blogs with more than 65% of users haven’t updated their blogs.
How You Can Optimize Your Blog:
Blogging for SEO is quite easy; it will give you opportunities to target a number of users on your website, give other websites the ease to link back to your site and will also give you the chance to target long-tail keywords.
Further, increasing your blog’s ranking and putting content, both are important steps. But, if you want to go a step ahead for SEO, here’s a complete guide to SEO for beginners to help you optimize it properly:
What Is The Prime Goal Of Your Post:
The next step you should do is determine your post’s goal. Keep that in your head and then create the post. Also, determine the metrics that matter the goal of your post. Keep an eye on the traffic of the post, post engagement, internal links, comments and more.
Further, choose an effective post title to know what the page is all about. This will also give you the opportunity to communicate your topic to the audience by using your primary targeted keyword.
Keyword Research Is A Must:
Keyword research should be the most important step for building a blog strategy for SEO, as it will help you gauge upon the topics your audience want to see. So, do effective keyword research and use them in the post.
Enhance the post’s relevancy by ensuring that you naturally insert it. Don’t try to force the keyword, as the search engines frown on forcefully stuffing the keyword. Doing this can make your post penalized, thereby affecting your post’s ranking.
Get Rich Result On SERP:
Once you have targeted keywords in mind and you are ready with the post goes, do thorough research on your targeted keywords. If the search for your targeted keyword includes organic results like images, video thumbnails, and other rich information, optimize your content to compete them. You can get rich results by restructuring your content.
Headings are another important aspect in optimizing the page; it will give weight in figuring what the page is all about.
Further, headings also give you the opportunity to include keywords in the page naturally. Include statements that have <h1>, <h2> and <h3> tags on the page.
Work On Backlinks Naturally:
If you are a novice in SEO, you might have heard about the backlinks and why they matter. Technically, a backlink is interlining two websites or putting the link off another website back on your site. Here are a few things to have quality backlinks:
- Don’t Buy Them: Don’t spend money on backlinks with the domain name; you might get banned from Google.
- High-Quality Source: The blog that gives you backlinks put a huge difference on the site. If the link is from the old domain name having a high ranking, then the backlink will count. One backlink from authority and high-quality domain name will boost your ranking.
- Anchor Text Is Equally Important: Anchor text is the word that is used as the link. Try to match the anchor text with the keyword that you are tagging.
Your blog is the most powerful and important SEO tools that give various opportunities to enhance your site’s search authority. So, keep it updated and don’t waste any opportunity to make your post SEO relevant!