SEO or search engine optimization should be taken into consideration when developing or designing your website. It’s imperative to have a well-thought SEO website design which boosts your brand.
A website is a representative of any business and it should be developed as such that it’s not only user-friendly but also have visual appeal to the visitors. Design a website as such that it is found by the users on Google search results which is only possible if it follows Google rules and guidelines regarding website design.
A website designer must make sure to remember SEO when designing the site. But that does not by any means imply that you completely let go of your website design for the sake of SEO. You can have both the desired website design and SEO-friendly structure of a website. These are some of the SEO considerations when building a website.
Importance of SEO Based Website Development
Here is an outline of what I will cover in this post to stress the importance of SEO in web development:
- Responsive Website Design
- URL structure
- USE Heading Tags – Improve Organic Visibility
- Optimize Content
Responsive Website Design – Boost User Experience
Your website should be easily readable and accessible across all the devices and platforms. Google has emphasized on “mobile first” factor. The object and main priority of Google have been the user experience. Google wants its user to get the best result when the search using its search engine from any platform. Google will not put any website on the spot that does qualify for the best user experience website.
Today, every other person has access to mobile phones and the number of mobile users is increasing every day. Add images, video, audio, content on your website and make sure every single page of your website are easily accessed by a mobile user.
Many small business owners make the mistake of overlooking this crucial element which cost them a lot. All business owners want is to have their website readily available to their target audience across all the devices.
“52.2% of worldwide mobile website traffic was generated in 2018” which means that the number of mobile users is increasing every day and the total percent is likely to increase by the end of this year.
Your first priority should be to have an SEO friendly website development so that your website has seamless mobile-friendly functionality and boost user experience.
URL Structure – SEO Friendly
From the beginning, A website owner should ensure that SEO is fused into the website architecture process from the beginning. Most of the time website URLs structure is overlooked by website designers but it holds a great significance in SEO and gives your website boost it deserves. Unfortunately, there are still many websites with imperfect URLs.
You want your business website to appear in the search result and to the users. The URL of your website should have a proper keyword which best describes your business. Use proper use of word delimiter like to separate words you can use a hyphen and avoid the use of special characters.
In SEO, to improve user experience and to le the Search engine what your website is about, a well-designed URL is the key. This will let the visitors know what to expect from the URL they are about to visit.
And it also plays a minute role in keyword ranking factor as well.
Use Header Tags – Improve Organic Visibility
When writing a piece of content, you want a specific term of sentence to standout which you do by using header tags. The Header tags (h1 –h6) are used to section the content by utilizing specific headings.
In SEO, h1 tag is important as it’s the first tag a user will see on the top of the page. Search engines use heading to read what information is on the page or what the page is about.
The best SEO practice for the content organization is the use of heading tags wisely. It’s recommended to use only a single h1 tag.
It also improves your website organic visibility on the search results.
Also, read about 5 SEO Competitor Analysis Tools To Outrank Your Competitors
Internal linking – Highlight Your Key Pages
Making internal linking to enable a visitor to explore your key pages of significant content is the best practice and letting the Google bot know which page or pages on your website holds more importance to you.
Breadcrumbs are the best way to highlight your key pages. You can leverage internal linking to increase user retention keeping to the user on the site. That way you can properly optimize CTA text (call to action) as well which generate revenue for your business.
A properly optimized internal link helps the user to navigate to different pages of your website.
Optimize High-Quality Content
The content of any website is important as it is what tells both the visitors and Google what your website is about. Your website content should be unique and keyword optimized. Your content should be engaging and to the point, as you don’t want your potential customer to leave your website.
Make use of visual graphics like gifs, HQ images, and videos. Your content basically should reflect what your business is all about. Craft the content as such it fulfills the user intent and delivers all the relevant information. Add keywords in the content.
A great and engaging website design is designed as such it fulfills the users’ need and positively influences SEO. Make use of SEO friendly CMS, interactive design that is accessible through different mediums and visible on search engines, add content that is engaging.