Social media platforms have made consumers and potential audiences worldwide more accessible. The top brands are using websites like Facebook, Twitter, and Instagram to gain a better understanding of their target market. However, understanding consumers online is not as easy as checking out their posts and photos. To get useful data, companies need to use social media analytics tools.
What is social media analytics?
Simply put, social media analytics means gathering data from related platforms and websites. The gathered data is then used to make well-informed corporate decisions that focus on promoting growth and boosting the sales of a specific product or service. As with most analytics, understanding data from social media is best done with the help of tools. Since social media analytics is more popular than ever, there are now countless tools to choose from. If companies want to make the most out of their investment, then they should look for these things first.
Most business tools integrate artificial intelligence or AI for faster and better results. Service providers like NetBase use AI as a means to deliver better results for their clients. NetBase uses a patented next-generation AI engine that is designed to fully understand the human language. In hindsight, it is able to see customer preferences, behaviors and more.
Automation and AI integration are important for any social media analytics tool as these allow for faster results. There are millions of users logging in on Facebook, Twitter, and Instagram on a daily basis. Manually gathering and analyzing data from these users will do more harm than good as it could delay potential projects and ideas due to the slow pacing.
Service providers should treat their clients with the utmost care and concern. As such, the tools a company should use needs to have responsive and accessible customer support. Whenever problems arise while using a program, clients will want to have things sorted out immediately. Only products with top-notch customer support are able to respond to emergencies almost instantly.
Understandably, not many business owners are keen on trying out analytics tools. That is because they are not sure about how well it would work and whether or not it is able to deliver effective results. If companies want to see if these tools are worth it or not, they should try it out through free trials. Many service providers allow potential clients to schedule demos of their software. This gives companies a glimpse of what they can expect from the tool.
The main feature that companies should look for in these tools is its compatibility. By this, we mean which platforms the software is capable of analyzing. Ideally, companies should look for tools that can handle data from the big names in social media. However, if it is able to analyze and organize tools from lesser known platforms, then that will be a big plus as it will have access to a broader range of consumers and data.
The data gathered by these tools need to be accessible. Companies will want results on-the-go so the best tools in this field so work in a sense that the users can access the data from whichever device they are using. Tablets, smartphones, personal computers; these are just some of the devices that require access to the data.
Social media platforms are a gold mine for companies. The amount of data and crucial information they could get from these platforms are phenomenal. Since modern problems require modern solutions, companies need to make the most of what they have by using social media analytics tools.