Today, Facebook has provided you the platform to promote your business efficiently. Whether you’re a newbie in the market or experienced business, joining the Facebook will always provide you the desired benefits. The reason is none other than the popularity and globality of this social media platform. Almost everyone is using Facebook to stay updated with the latest trends, news, and for entertainment purposes as well. It is the home for about 2 billion monthly active users that makes it the most used social media platform by about 1.3 Billion. That is actually a good news for Facebook businesses to connect with more and more of the consumers. That has make even the most profitable internet business to sign up on Facebook and make their brand even stronger and popular. Keeping the significance of Facebook for business in mind, we are sharing the tips and techniques to get better engagement and results.
Facebook For Business Marketing
When it comes to marketing on Facebook, the biggest mistake that marketers commit is they assume that it is easy. Like a piece of cake! However, making social media strategies and successful social media management is quite a difficult task to do. If you are missing the right social media strategy and assuming that with getting some likes, you will be successful then you’re wrong.
Continue reading to learn some effective marketing tips on Facebook for business. We are sure if you’ll adopt these strategies in your business marketing then success will be all yours!
Create a Facebook page for your business
Many individuals mistake the personal profile as the representative of their business. To be clear, you don’t have to create a personal profile for your business rather create a Facebook business page. Facebook business manager lets you manage your business more advertently. By creating the page, you get numerous advantages like popularity, more awareness among your visitors, paid promotions, and content creation. Also, it is less hectic and easy to manage.
Fill in your info
The first step is to fill in your information on the about page of your Facebook Business. This gives the idea to your visitors about your business, services, and products. Also, this is the first page that your visitors land on after Google search. Make sure to add all the details regarding your business like your business address, contact number, website, and other social media accounts as well.
Set Facebook business page URL
Just like any other unique domain, the URL of your Facebook page should also be unique and relatable. Customize the URL for your page on your business name and if Facebook is not letting you customize instantly then claim it o the Facebook Business manager.
Your URL shouldn’t be like facebook.com/xyz123. Make it specific and relevant to your business, like our facebook page URL is https://www.facebook.com/trendmut/.
Choose a good display and cover photo
Pick the display and cover photos for your page wisely. Your profile picture and cover photo should be relevant that gives the prompt illustration of what your page is about. Also, keep updating them with time depending on the new offers, or seasons etc.
Add a call-to-action button
Add the call-to-action button on your business page so that your visitors may use to avail your services. It could be anything like buy now, shop now, sign up, book now, or visit our website etc. This helps you to attract and bring more users to your website.
Post Original Content
When it is fine to share a post or two of other pages, it is better to share the original content to your page. Keep updating your business page by posting the new photos or posts or videos regarding your business, new offers, and trends. Upload the videos and photos directly instead of sharing them. Understand what your visitors expect from you and be ready to give them the fresh and original content time to time. This helps in increasing the users’ engagement of your page and thus, make your sincere followers.
Use hashtags, go live, make polls, ask questions, do contests, and share success stories in your posts. Follow the simple rule of 70-20-10 i.e. share original content the 70% of the times, 20% shared posts, and 10% promotion.
Pin the posts
You have posted an offer about the coming festival, season, or anything, and you don’t want your visitors to miss on it. Or you aim to get the maximum views to that post. Then the tip is to pin that post on the top. No matter how many more posts you will publish that post will always be on the top. You can unpin it when you think the offer has expired, or the season has finished, actually anytime.
Share and reshare
You’re not done after you have posted a nice, well-written, fresh, and original content. Now, you are responsible to share that content on relevant groups and pages until and unless you have grown good followers. Also, when any of your posts get the most likes or activity then make sure to reshare it after some time for more exposure. This Facebook tip is also good when you have to reshare the previous year post related to a specific season again this year.
Know your active hours
Take in sights and realize your active hours and then publish your posts accordingly. Posting too many photos or videos simultaneously will only decline the post engagement. So, schedule your posts by setting a certain frequency and update your page following that timetable. The better the strategy, the greater the success.
Allow the messages
Sometimes it is a bit hectic to see and reply all the messages you receive. But, at the same time, it is a great way to stay connected with your customers directly. It would be better for you to keep the messages option open on your page. Also, if you think you don’t have enough time or team to reply to every single message then Facebook provides you a tool to reply automatically as well. Just write a template message and save it. Every time a person will message you, he will get the reply instantly. You can also set up a message pop-up whenever a person visits your page or like a post on your page.
Manage the comments
You have to set a rule to when you are obliged to reply to a comment and when to ignore them. The tip is to reply each and every comment that is in form of a query to let your customers know the answer. It also makes your positive images in the eye of your visitors that you care about their concerns.
Also, instead of deleting negative comments or bashes, hide them. This will stop that comment from appearing for the public but will keep it for the commenter.
Promote your page
Even after you have done everything from creating a page to setting up a unique URL, uploading profile picture and cover photo, posting original content, and staying active, but, you missed on promoting your page then the chances are either it will all go in vain or your progress will be slower than the snail.
Promoting your page is as necessary as everything else on the list. Make sure to promote your page on your website, email it to your contacts, ask your Facebook friends to like it, share it the relevant groups for more exposure.
Set your target
Facebook lets you set the targetted audience for your posts. Your target could be anything; religion, language, country, gender, or community. Be specific with your audience and target the exact group. You can also set the audience you don’t want to target so, if your post is global but you want to hide it from a particular community, you can do that as well.
Facebook provides you yet another good feature to promote your page and posts through advertisement. Facebook ads manager lets you create an ad and promote it to more people for more vies and better engagement. This will cost you a few dollars but investing a few and getting a huge revenue in the result is always a smart idea.
Measure Your Success
By keeping up with these simple tips and techniques for marketing of Facebook Business Page will sustain your business in the long run. Do not forget to measure the success of your business marketing, keep evaluating your stats, and striving on getting better. The success will be all yours!