Digital marketing is the use of the internet to connect, engage and market products or services on the internet. Digital marketing helps business to increase their reach and build brand awareness.
In today’s digital world, consumers are searching products and services to purchase on the internet and for that reason, companies and businesses must target them where they spend most of their time.
This is where social media becomes a helpful tool. In the recent past few years, social media was all about Facebook, LinkedIn and Google Plus. These were the most popular social media networks that played a vital role in digital marketing. But currently, there are other powerful social networking platforms that are great when it comes to digital marketing and Instagram is one of them.
According to statistics, Instagram has over 1 billion monthly active users. This puts it as one of the most popular social media networks with users in the age bracket of 18-30 years of age.
The saying “a picture is worth a thousand words” seems to be true especially due to the fact that many people are attracted to pictures and video content that textual content. In fact, the human brain is thought to process an image faster than text. And this is the reason why Instagram has grown tremendously as an effective social media platform for digital marketing. However, to be successful on Instagram, you must cultivate a huge following. But did you know you can also buy real Instagram followers? Yes, it’s possible. Cultivating a huge following on Instagram is also a challenge so why not buy them?
That being said, in this article, we have shared some important reason why Instagram plays a vital role in digital marketing.
- Instagram Has a Huge Fan Base
Instagram boasts more than 400 million daily active users, which is more than Facebook, Twitter, and other social media networks. This means more consumers and brands are active on this platform daily and so it facilitates effective digital marketing.
- Visual Content Display
Instagram was developed as an image sharing platform. And as mentioned above, people are more attracted to images and videos than text. Instagram is also effective when it comes to visual marketing. You can post images of your products, you can share short videos and infographics of your products to educate people about your industry.
- Brand awareness
Instagram is a powerful medium to take your business to the world. In fact, 80 % of users follow at least one business on Instagram. And the number of Instagram is thought to be more than 50%. When customers know that your business exists and you prove to them that your products or services are the best, they will buy from you.
- Instagram Increase Traffic to Your Products Listing
The reason why businesses are on social media is to connect with their prospective customers, educate them about their products or services and lead them to their products listing. Since Instagram has a huge fan base, it makes sense that can increase your social media presence and also drive traffic to your business.
But here is the challenge: For you to attract people to your products listings, you need to post visually attracting images and informative videos. This way, it will be easier to attract prospective customers to your eCommerce site.
- Instagram Helps to Connect With Influencers
Influencers are important people when it comes to digital marketing. Instagram, being one of the most popular social media channels when it comes to social media marketing is also the best place to connect with influencers.
Influencers are people with a huge real fan base and have reputable credibility. They are powerful Instagram users when it comes to advertising of company products or services. Since users already trust them, they can influence them easily to follow you on Instagram.
- Instagram Allows You to Use Popular #Hashtags
Using popular #hashtags on Instagram will increase your brand exposure and help you to engage a wider audience. Instagram allows it’s users to include popular #hashtags on their posts so as to make people searching for those hashtags to find them easily.
- You Can Publish Fresh Content
People are easily bored with old and obsolete content. People want to consume fresh and creative content. Posting fresh content about your products or services on Instagram increases your followers and ultimately increases your sales.
Instagram is a fast-growing social media platform and its increasing popularity among businesses companies and consumers, clearly suggests that it is the most relevant platform when it comes to digital marketing.
Read here Instagram tips and tricks.