Food photography may not be a popular genre as portraits and landscape photography but they do hold significant importance for businesses in the food industry.
Just reminisce the ice cream melts you saw in today’s newspaper or the variety of herbs that are pictured exclusively for the recipe books. And of course, food photographers accomplish all the delightful as well as tempting arrays of cuisines that we see in restaurant menus.
Food photography is used for various medium including cookbooks, advertorials, menu cards, restaurant billboards, and even food packages. The primary objective of adding mouthwatering food pictures is to entice the consumer. These images make it easy for the customer to decide whether to buy the product or not. In fact, the retail eatery industry has a popular motto – if it looks good, then it must taste good too.
Imagine going grocery shopping on an empty stomach. The images on the pre-packaged food items look so good that most of the time we end up buying more than we need.
Food photography – gives edge over competitors
Besides luring the customer towards your food products, the photography gives businesses an edge over their rival companies. The attractive and appealing photographs of food increase consumers that equals to more revenue. In today’s competitive environment, getting the attention of new customer through visual appealing menus and place cards is similar to winning half the battle.
A welcome sight for tourists
How many of us visit restaurants abroad and don’t understand the foreign dishes? Hiring a food photography services in Dubai is essential for the restaurant and hospitality industry so the tourists can have a better idea of what they are ordering.
Seeing appealing images of unknown dishes gives us the peace of mind that we are ordering the item we are most likely to prefer eating.
Say “No” to your phone
Many new restaurant owners or food bloggers think that they can capture decent photos with their phone or DSLR cameras. However, food is a passion and as the owner of a business – your job is to present food in the most enticing manner.
Although, you may be keen on showing the real item with zero filters but with some creativity, props, and styling – your food photographs may have the ability to extend your business in multiple ways.
The results outweigh the sacrifice
Yes, a food photography service in Dubai is pricey and many business owners are hesitating before making an investment. However, many successful brands have proven that attractive photos appeal to customers and ultimately drive sales.
Although, the initial investment may be an addition to the already tight budget – the results outweigh them significantly. Once you have the images, you can use them in numerous places including print ads, menu cards, billboards, websites, and social media.
As they say, “a picture is worth a thousand words” and for the food industry – the saying definitely holds true.